Lev Urbanskiy
Product Leader and AdTech Innovator
With over six years of experience in the AdTech industry, I specialize in transforming complex problems into scalable, automated solutions. My journey spans leading the development of AI-powered platforms, driving innovation through automation, and empowering teams to scale high-load systems efficiently.

Throughout my career, I have led cross-functional teams to redefine product visions, reduce operational errors, and scale media spending from thousands to millions. Whether building customizable DSPs or creating intuitive self-service tools for clients, my passion lies in bridging the gap between technology and user needs, delivering solutions that drive real-world impact.

At the heart of my work is a commitment to empowering others—whether it's mentoring product managers, collaborating with engineering teams, or engaging with clients at every level. I thrive on making complex systems more accessible, reducing friction, and creating products that not only solve today’s challenges but anticipate tomorrow’s needs.
Experience
June 2023 - Present
Criteo GmbH | Berlin, DE
Senior Product Manager
  • Lead the AI product development for self-service performance products, integrating machine learning with programmatic ad platforms.

  • Manage the delivery of a high-load (300k QPS) data-first performance marketing platform, focusing on campaign management APIs/UI, backend decision-making engines, and client operations.

  • Led and mentored a team of two Product Managers, conducted performance reviews, and facilitated their professional growth.

  • Drove client relations up to the C-level and acted as the primary escalation point for operational and product-related issues.

  • Led cross-team collaboration with tech, marketing, and sales departments to align product strategy with business goals and client needs.
October 2019 - June 2023
IPONWEB, Acquired by Criteo l Moscow, RU / Berlin, DE
Product Manager /
Senior Project Manager /
Technical Account Manager
  • Managed the development of AI and data-driven SaaS products, including high-scale analytics platforms and recommendation systems.

  • Spearheaded the API/UI development of campaign management features, decision engines, and data analytics tools, ensuring the seamless integration of AI technologies.

  • Directed a cross-functional team of 15+, including five UI/API engineers, a Product Designer, an Operations Director with 10 Ad Operations Managers, three backend developers, and a dedicated Data Scientist.

  • Collaborated closely with senior leadership and external clients to align product roadmaps with business objectives, achieving significant client satisfaction improvements.

  • Acted as an escalation point for client and operational issues, ensuring prompt and effective resolution.
October 2017 - October 2019
IPONWEB, Acquired by Criteo l Moscow, RU
Project Manager, Customer Success Manager
  • Implemented and managed complex AI-powered recommendation systems and audience prediction tools, driving successful product launches.

  • Coordinated with global clients on SaaS implementations, ensuring effective service delivery and performance improvements through data-driven insights.

  • Designed and integrated business intelligence tools, streamlining operations and boosting client satisfaction by 20%.
Check Out My Case Studies
These selected case studies highlight my most relevant experiences in product leadership, problem-solving, and managing high-stakes projects. For more examples, visit the Case Studies page.
AI-Powered Platform: From Manual to $108k Daily
Discover how we transformed a manually controlled platform, scaling it from $30k monthly to $108k daily. Through automation, a new Campaign Setup Wizard, and self-service capabilities, we drastically reduced errors by 99% while empowering clients to manage their campaigns efficiently.
Learn more
Case Study: Turning Around a High-Stakes Client Crisis with a White-Labeled AdTech Platform
As Head of the Crisis Overcoming Committee, I led the recovery of a white-labeled platform suffering from major issues in multi-million-dollar Awareness campaigns. With budgets pulled and the client's CEO escalating the problem, I took charge, addressing integration issues, reconfiguring the platform, and restoring client confidence.
Learn more
Streamlining Team Workflows
Implemented a client-centric framework across Product, UX, and Development, aligning workflows, clarifying responsibilities, and improving collaboration through structured communication.
Learn more
BidCore DSP: Customization that Scales and Empowers
Learn how I led the customization and onboarding of BidCore, turning it into a flexible, API-driven DSP. By automating processes and integrating tailored optimizations, we reduced errors and scaled media buying, giving clients full control over their campaign performance.
Learn more
Results & Achievements
  • Incremental revenue of $5 Mil
  • Reduced media spend waste by 15%
  • Optimized Hardware to save $400 K annually
  • Increased client satisfaction with client services response time down by 30%
My Approach
  • I lead data-driven strategies, conduct user research, test hypotheses, and guide teams to ensure we meet business objectives efficiently.
  • My approach to product management emphasizes transparency, agility, and collaboration.
  • I prioritize cross-functional alignment, ensuring that stakeholders, engineers, and designers work cohesively towards shared goals.
  • I drive continuous improvement through iterative development, leveraging feedback loops and data analytics to refine products and maximize impact.
Contact me with any convenient way:

E-mail: pm@lurbanskiy.com
Phone: +49 176 616 893 07
Social networks: LinkedIn

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